Fractional Toys Franchise Opportunity

Helping people enjoy the great outdoors at a fraction of the cost, by creating a one-of-a-kind, year-round outdoor power equipment business opportunity.

Franchising Navigation

Fractional Toys storefront

Why a Fractional Toys Franchise Opporunity?

At Fractional Toys, we have a passion for the outdoors and our Franchisees bring that passion to their communities. With a diverse fleet of toys for every season, a drive for excellent customer service, and memberships or general consumer rentals, Fractional Toys is the most exciting opportunity in the country. It’s not only a fun, and dare we say a pretty cool franchise, but also a great business opportunity for the right candidate. Our systems, fleet buying group, and experience make owning a Fractional Toys franchise a life changing business opportunity.

Help us get people outdoors, creating family memories for a lifetime while building your future for you and your family with your own Fraction Toys franchise business in your community.

Your Fractional Toys Franchise Opportunity:

Get your own part of the billion dollar industry(ies), yes industries. We blend multiple businesses together to create year-round income streams for all regions in the U.S. Think a boat club or RV rental business AMPLIFIED by ten. Our Flagship location in Oakdale, MN carries RV’s, Travel Trailers, Toy Haulers, Boats, Side x sides and ATV’s, jet ski’s, Ice caves, snowmobiles, party trailers, and more! Put all these industries together and it’s a multi-billion dollar rental industry. You will customize your fleet offerings to your region, and we help you all along the way.

An Investment You Will Be Proud to Make

An investment in a Fractional Toys franchise is a great way to shape your personal and professional future through business ownership. We understand that everyone has different goals, and our discovery process will help both of us realize if we are a good fit for each other and what is important to you.

We can then customize a potential franchise location to your goals.

Initial Franchise Fee


You begin with a modest fleet and you grow with demand through your memberships and general public rentals. We want to ensure your success with smart, sustainable growth.

We are looking for candidates with a passion for the outdoors, high service standards, an operations or sales background, and a desire to build something in their community while building their future.

Estimated Total Investment

$130,000 – $663,000


Expanding Our Toys Nationwide

We are excited to bring Fractional Toys to outdoor enthusiasts and business owners to key markets across the nation. If you see the value in bringing a new, year-round, recession resistant, outdoor lifestyle business to your local community, let's talk!

Fractional Toys Nationwide

Professional Support

Our team is ready to guide you through the process -- from the day you make the decision to join us, and every day after that. Let us help you build the business you were meant to build.

  • Site Selection and Grand Opening timeline - Lease and construction guidance for your new 1,500 – 4,000 sq. ft. space and a comprehensive step-by-step guide from location scouting to opening for your business.
  • Complete Training - From pre-training education to initial 5 day classroom with on-the-job training and then our scheduled weekly “touch base” after opening to ensure you have all the tools for success (but we are always just a phone call away anytime!)
  • Inventory Purchasing Group - Ensures you open with equity in your fleet, giving you more resources to build your business.
  • Scheduling and POS software - Availability and fleet management and a POS system pre-loaded with everything you need with detailed reporting to help you manage your day to day business.
  • Marketing Grand Opening Support - Marketing support and more, all designed to build and maintain your business.
Rick Barstow Photo

Rick Barstow


Tenille Meyer Photo

Tenille Meyer

VP of Operations & Systems

Bob Chelberg Photo

Bob Chelberg

Franchise Director

Don’t take our word for it,
here is what our customers are saying.

Steps to franchise ownership

Form icon

Complete the Initial Inquiry Form

Phone ringing icon

Initial Consultation

Pen icon

Complete the Franchise Confidential Profile – Review Steps

Thumbs up icon

Send and Disclose you with our FDD (Franchise Disclosure Document)

Talking bubbles icon

Follow up phone/video consultation with franchise rep and founder, Rick Barstow.

Eyeball icon

Local Visit or Video Visit. Some call this Discovery Day and we work on keeping it informal and informational. Decide if you wish to move forward.

Figure and checkmark icon

Franchise approval by the Fractional Toys Team and sign franchise agreement.

Chalkboard icon

Once signed and location recognized, our training team sets up your initial on-board training.

Fractional Toys logo

Open your location and help others enjoy the Outdoors!

Rental Application

Membership Application

Call Us Now